PF Awareness Month & the “Breathing Life” campaign

Each September, we lead the Pulmonary Fibrosis Awareness Month campaign to shed light on this serious yet often overlooked disease that affects 400,000 people and claims 100,000 lives annually in Europe alone.

Now in its fourth year, our 2024 campaign continues under the slogan “Breathing Life,” with a special focus on equitable access to oxygen, including supplementary oxygen. Our goal is to spark crucial discussions on ensuring that all individuals with pulmonary fibrosis who need oxygen receive it.

We aim to inspire action from all relevant stakeholders—including the public, patient community, policymakers, healthcare providers, researchers, and other key voices—to address the critical issues surrounding PF treatment and care. Throughout the campaign, we will explore the wide-ranging impacts of PF, from the physical and psychological strain to the daily challenges patients face, including the stigma some encounter when using oxygen devices in public.

Join us in this important cause. Together, we can make a difference by raising awareness, advocating for change and ensuring that no one with pulmonary fibrosis goes without the care and support they need.

We have developed a range of materials for the 2024 campaign, which are listed below.

#PFMonth 2024 Social Media Plan

Here you can find the social media plan including editable campaign visuals. Open your favourite visual in Canva, add your logo and translate the text into the language of your choice. When posting on social media, please use the hashtags #PFMonth #BreathingLife and #CurePF and tag us @eu_ipff!

#PFMonth 2024 campaign poster

Find the #BreathingLife 2024 campaign poster for Social Media and your website here.

#BreathingLife 2024 video material

Find the #BreathingLife 2024 video material here, including relevant quotes & short statements by patients, clinicians & researchers in the field of pulmonary fibrosis.

Short consultation guides for print and Social Media

Short versions of the two EU-PFF consultation guides on living with and treating PF – both for printing and Social Media. The short version for patients is available in 10 languages.

Full-length consultation guides

Two separate guides on living with and treating Pulmonary Fibrosis, each available as both PDFs and videos. The guide on living with PF is available in 14 languages.   

 

#BreathingLife Carton picture frames

Please find our A2 carton picture frames in different colours and with different hashtags here. You can download the files and print them locally! Don´t miss to share your best shots!

#BreathingLife 3D-lung

Print your own 3D-lung – the effect is impressive! Click on the image above to download the high-resolution print files. Also don´t miss to watch the video of our example 3D-lung “breathing life”!

 

EU-PFF is grateful to the following sponsors for supporting this year’s awareness campaign: